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Geopath協(xié)會成立于1933年,最初的交通審計部門對媒體審計Inc .)是一個非營利組織由三方委員會由廣告商、機(jī)構(gòu)和媒體公司。Geopath的歷史使命是審計的家媒體的發(fā)行量在美國。我們組織現(xiàn)在已經(jīng)擴(kuò)大了歷史的焦點。Geopath看起來未來先進(jìn)的觀眾位置測量,深入消費者的洞察力,和創(chuàng)新的市場調(diào)查。我們使用最先進(jìn)的數(shù)據(jù)、技術(shù)和媒體研究方法以及整體綜合方法提供了強(qiáng)大的工具,測量和分析觀眾的位置和顯示消費者參與國內(nèi)廣告。Geopath的行業(yè)標(biāo)準(zhǔn)是一個市場更聰明哦。變化的Geopath品牌是一個強(qiáng)有力的象征。我們不再是一個老式的廣告牌評級。我們是一個敏捷的,綜合的、熱情的、前瞻性的組織。我們是行業(yè)標(biāo)準(zhǔn),推動一個更聰明~ ~市場通過先進(jìn)的觀眾位置測量,洞察力和市場研究創(chuàng)新。

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